Surfside Towers & Gardens is a 247-unit, 55+ apartment community originally built in 1969 that underwent a comprehensive operational and physical transformation after RHM assumed management in 2024. Over time, the aging property required strategic reinvestment and modernization to better serve its resident base while remaining competitive in today’s rental market.
Through thoughtful renovations, operational improvements, and strategic repositioning, RHM transformed Surfside and significantly improved both resident experience and overall performance.
Surfside’s transformation demonstrates RHM’s ability to strategically reposition underperforming assets through a combination of targeted capital improvements, operational restructuring, and disciplined revenue strategy. By leveraging in-house capabilities through Noble General Contractors and internal service teams, RHM maintained control over quality, execution, and costs throughout the repositioning process.
The result is a more efficient, better-positioned asset that delivers improved resident satisfaction, stronger financial performance, and long-term stability. Surfside now stands as a clear example of how aligning physical improvements, operational strategy, and resident experience can drive measurable NOI growth and sustained asset value.
