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6900 Lofts

A logo with the text '6900 Lofts' in bold font. The numbers '6900' are positioned on top within a white section, while the word 'Lofts' is shown below in a blue rectangular background.

A Transformational Renovation in Parma, Ohio

6900 Lofts is a reimagined 111-unit apartment complex in Parma, Ohio, that underwent a complete transformation under RHM’s management. Originally known as Statehouse Apartments, the property required extensive renovations to enhance its appeal, functionality, and financial performance.

In 2020, RHM embarked on a 15-month renovation project, investing $1.4 million into upgrading unit interiors, common areas, and exterior elements. Our strategic improvements—executed in-house to ensure superior quality—helped reposition 6900 Lofts as a desirable, high-value residential community while maintaining strong occupancy rates.

A modern building entrance labeled '6900 Lofts' featuring a covered walkway, glass doors, and surrounding greenery. The structure has a brick facade with balconies and windows visible. There is a bench and potted plants near the entrance for a welcoming appearance.
A modern open-concept living room with a view into a white kitchen. The space features a brown wooden floor, a brown ladder-style bookshelf against the wall, a gray sofa, a dark wooden coffee table with decor, and a small round metal side table. The room includes a dining area with a table and chairs, a ceiling fan, vertical blinds on a large window, and a wall-mounted air conditioning unit.
Entrance of a building with a glass door and a metal canopy overhead. The brick wall has a sign indicating no smoking. On either side of the entrance are flower pots with blooming plants. There is a red fire hose reel mounted next to the door. A black metal bench is positioned on the right side near some small bushes.
A cozy bedroom scene with a neatly made bed featuring a gray upholstered headboard. The bed is adorned with a patterned blue and orange floral bedspread and matching pillows. In front are additional decorative pillows with orange tassels and colorful stripes. A wooden side table beside the bed holds a lit lamp with a light blue base, casting a warm glow on the gray walls.
A modern office waiting room with industrial-style lighting featuring a wooden desk with a metal base and a decorative lantern on top. To the right, there is a plush beige sofa with a brown throw pillow nearby a metal lamp stand with exposed bulb design. A tufted chair is seen next to a two-panel white closet door and a window with closed blinds.
A modern apartment building with a beige and brown facade, featuring multiple balconies. The entrance, named '6900 LOFTS', is covered by a metal awning. In the foreground, lush landscaping includes white flowering bushes and green shrubs.
A view of an apartment building entrance featuring a covered walkway with a bench. The building has a brick facade and several balconies. The entrance is surrounded by landscaped gardens with neatly trimmed bushes and a small tree, creating an inviting atmosphere.
A modern gym room with exercise equipment including a stationary bike, ellipticals, and a weight bench with dumbbells. There is a TV mounted on the wall displaying a news program. The room has beige walls, ceiling lights, and a window. The flooring is carpeted with a brown and beige pattern.
A modern open-layout interior featuring a living room and kitchen. The living room includes a gray sofa with patterned cushions and a wooden coffee table with a decorative wooden piece. On the right, there's a dining table with padded chairs and a ceiling fan above. The kitchen has white cabinets, a stainless steel refrigerator, and visible black countertops. The floor is a wood-like laminate, and the walls are painted in neutral tones.

The Challenge

  • Aging Interiors & Deferred Maintenance: The property suffered from outdated unit interiors and neglected maintenance, making it less attractive to prospective residents.
  • Negative Reputation: The previous property branding failed to resonate with renters, leading to a decline in desirability and lease rates.
  • High Occupancy During Renovations: Upgrading units while keeping occupancy levels stable required a careful, phased approach.
  • Achieving Justifiable Rent Increases: To recoup renovation costs and maximize investment returns, substantial rent increases were necessary without alienating existing tenants.

Our Solution

  • Comprehensive Rebranding: Our marketing team rebranded the property as 6900 Lofts, emphasizing its new modern features and revitalized living spaces.
  • Targeted Marketing Strategies: A strong social media presence, digital marketing campaigns, and a custom-built website showcased property upgrades, attracting high-quality leads.
  • Enhanced Leasing Experience: A seamless online viewing process and well-trained on-site staff helped prospective residents understand and appreciate the value of the renovations.
  • Strategic Renovation Execution: All upgrades, including modernized unit finishes, energy-efficient lighting, and new amenities like a fitness and business center, were completed with minimal disruption to residents.
A modern open-concept living and dining area featuring wood flooring, a dark wooden coffee table with a decorative wooden piece, a ladder-style shelving unit with glasses, and a dining table with four upholstered chairs under a ceiling fan. Two abstract paintings are on the wall next to the dining area. The kitchen is partially visible with stainless steel appliances.

The Results

  • Higher Occupancy & Resident Interest: The property saw a substantial increase in prospective tenant traffic and occupancy rates.
  • Industry Recognition: 6900 Lofts was honored with a prestigious Platinum Key Award from the Northeast Ohio Apartment Association (NOAA).
  • Stronger Community Reputation: The rebrand and enhancements significantly improved the perception of the property, making it a sought-after living space.
  • Impressive Financial Performance: Rental premiums increased by 43%, validating the success of RHM’s strategic renovations and marketing efforts.

A Testament to Strategic Renovation and Market Success

6900 Lofts is a clear example of RHM Real Estate’s ability to transform underperforming assets into high-value properties. Through targeted renovations, strategic marketing, and hands-on management, we boosted both market appeal and financial performance, delivering strong returns and long-term value for ownership.

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