Case Studies

Wilcox Meadows Apartments



Wilcox Meadows Apartments is a build-to-rent property developed by our client in one of the most desirable suburbs in the Cleveland MSA.  Our client relied upon RHM Real Estate Group to spearhead branding, marketing, lease-up and the ongoing daily management of the property.  As the first build-to-rent apartment community in Twinsburg, RHM worked closely with our client to ensure that the property was positioned for a swift lease-up.  Supported by our deep pool of talented individuals with significant lease-up experience, our team achieved stabilization within just 9 months of unit delivery.


  • Property Management & Operations
  • Advanced Data Analytics
  • Financial Planning and Analysis
  • Marketing
  • Due Diligence & Market Research

The Challenges

  • Leasing the sub-markets first build-to-rent property.
  • Achieving the sub-markets highest rental rates with no community amenities.
  • Leasing during a phased delivery of suites.

Our Solution

  • Comprehensive Brand Development and Marketing Efforts to differentiate the property from its competition.  This includes a robust social media strategy, targeted demographic outreach and community marketing campaigns.
  • Implementation of revenue management software.
  • 24-hourSelf guided tours & 3D online tours.
  • Our team worked closely with construction to enforce high quality unit standards.

The Results

  • Leased in 9 months.
  • Stabilized at 100% occupancy.
  • Achieved highest absolute rental rates in the market.
  • Leased rents $350 above pro-forma rents.
  • 100%resident retention during initial wave of renewals.