Introduction

Wilcox Meadows Apartments is a build-to-rent property developed by our client in one of the most desirable suburbs in the Cleveland MSA. Our client relied upon RHM Real Estate Group to spearhead branding, marketing, lease-up and the ongoing daily management of the property. As the first build-to-rent apartment community in Twinsburg, RHM worked closely with our client to ensure that the property was positioned for a swift lease-up. Supported by our deep pool of talented individuals with significant lease-up experience, our team achieved stabilization within just 9 months of unit delivery.

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Services

Property Management & Operations
Advanced Data Analytics
Financial Planning and Analysis
Marketing
Due Diligence & Market Research

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The Challenges

Leasing the sub-markets first build-to-rent property.
Achieving the sub-markets highest rental rates with no community amenities.
Leasing during a phased delivery of suites.

Our Solution

Comprehensive Brand Development and Marketing Efforts to differentiate the property from its competition. This includes a robust social media strategy, targeted demographic outreach and community marketing campaigns.
Implementation of revenue management software.
24-hourSelf guided tours & 3D online tours.
Our team worked closely with construction to enforce high quality unit standards.

The Results

Leased in 9 months.
Stabilized at 100% occupancy.
Achieved highest absolute rental rates in the market.
Leased rents $350 above pro-forma rents.
100%resident retention during initial wave of renewals.

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